How your employees can make -- or break -- a brand relationship - Workplace Wellness Blog by Wellergize

		Wellness Programs: Prevention, Recognition, Assistance.

Blog Overview Blogger Profiles Event Calendar You can also visit our other sites: EmployeeWellness.ca WellnessFair.ca Workplace Wellness Info on NaturalHealthcare.ca	\| Share: \| more How your employees can make -- or break -- a brand relationship Gallup Management Journal piece on engagement in your front line employees and your customers Highlights from the article entitled "Your Brand is in Their Hands": Many companies emphasize managing the traditional "four Ps" of marketing -- Product, Price, Place and Promotion -- while appearing to overlook an essential fifth P: People. The reason why companies seem to emphasize the traditional four Ps is simple. The "people" P is the toughest one to manage. In clear contrast, product attributes can be changed relatively easily. Employees who sell, support, or service what the company offers are not merely serving a transactional function that's required to get the product into the hands of the customer. These employees are also helping to establish a relationship, the nature of which is heavily dependent on them. Engaged customers sing the company's praises, while disengaged customers spread their unhappiness on YouTube. Engagement represents a meaningful and enduring bond between customer and company, one that is grounded in emotional considerations and not just in rational ones. It stems from customers' feelings about how they're being treated by the company. There are four ingredients to an engaged customer relationship: confidence in the company's trustworthiness, belief in the company's integrity, pride in patronage, and passion for that company's product/services. Your front line staff is the face your company presents to the world. Keeping them engaged is the first step to developing engaged customers. Read the full article at the link. Source (please note, some articles are only available for a limited time.) Posted by: gisela on 2010-04-17 00:28:28 Subscribe to the feed Direct Link to this post Next post: High levels of burnout among UK family doctors, especially in group practice 2012-01-31 08:59:19 Other posts tagged employee engagement, customers, ROI: · [Work engagement, job satisfaction, and productivity: a virtuous cycle] · [Structure helps new employees adjust] · [Social optimism during studies supports school-to-work transition] · [Study identifies risks for quitting college] · [Mental clock influenced by senses] · [Giving workers more autonomy pays huge dividends] · [NZ: Majority of police officers are ambivalent about their work] · [Workplace wellness plan saves money over the long-term, new study shows] · [Telus FAQ slip up: cranky employee or poor choice of placeholder copy?] · [Montreal Gazette: Diversity pays dividends in the workplace] · [Small Business Management Tips: How Healthy is Your Company?] Don't forget: there is a search box on every page! Recent Posts: High levels of burnout among UK family doctors, especially in group practice Depersonalized doctors: A cross-sectional study of 564 doctors, 760 consultations and 1,876 patient reports in UK general practice Posted by: mara on 2012-01-31 08:59:19 Majority groups support assimilation -- except when they are not majorities It is hard to integrate a society to maintain minority identities and not make the majority feel their values are being rejected Posted by: danica on 2012-01-29 11:06:21 Color-coding, rearranging food products improves healthy choices in hospital cafeteria Labeling all foods and beverages with a simple red, yellow and green color scheme to indicate their relative healthiness led patrons to purchase more of the healthy items Posted by: danica on 2012-01-25 16:56:28 If you plan, then you will accomplish... but it helps to have a friend Partnering up or planning with someone can really boost the likelihood of sticking to your resolutions Posted by: mara on 2012-01-05 09:18:08 Sky light sky bright -- inside your office New LED ceiling mimics sky, natural lighting for improved mental health Posted by: danica on 2012-01-04 11:20:24 View Your Cart? Call us for more information: In Toronto and Area call 647.723.6381 or call 1.866.395.8904 Toll-free. Dial answer group (ext) 3. \| Share: \| more Check out our Amazon Reading List!	New! Wellergize brings the power of Permacharts to your organization. Click here to see our selection. Wellergize Latest Tweet: wellergize: #workplacewellness daily is out! http://t.co/tSMMEA6j â–¸ Top stories today via @ergoplus @skilven - about 2 hours ago + More Recent Tweets: Our twitter feed is brand-spanking new! You can follow us or contact us here: @Wellergize. We'll tweet and retweet events, blog post topics, and relevant news. wellergize: #workplacewellness daily is out! http://t.co/tSMMEA6j â–¸ Top stories today via @humoratwork @watershedflow @hrconnector @hrbloggers - 5:04pm February 2, 2012 wellergize: Read #workplacewellness daily â–¸ today's top stories via @occupknowledge @watershedflow â–¸ http://t.co/8GtgUAuy - 3:27pm January 31, 2012 Powered by (a variation of) TwitterZoid Who has used Wellergize Products and Services? O.L.G., for one. Ask us how we can help your organization. Contacting us: In Toronto and Area call 647.723.6381 or call 1.866.395.8904 toll-free. Dial answer group (ext) 4. You can also use the form on the Contact Us page to request information on specific workplace wellness topics.
Wellergize™ is a division of Natural Healthcare Canada - the Canadian reference for Complementary and Alternative Health care. © 2012 pixcode. all rights reserved. Wellergize™ Workplace Wellness Programs: Prevention, Recognition, Assistance.