comScore Reports Home vs. Work Online Buying Activity in the U.K. - Workplace Wellness Blog by Wellergize

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Blog Overview Blogger Profiles Event Calendar You can also visit our other sites: EmployeeWellness.ca WellnessFair.ca Workplace Wellness Info on NaturalHealthcare.ca	\| Share: \| more comScore Reports Home vs. Work Online Buying Activity in the U.K. More Than 1/3 of Total Online Retail Transactions Occur in the Workplace A UK study was done by comScore, Inc., a leader in measuring the digital world, on the online retail activity of U.K. citizens, based on data from the comScore World Metrix audience measurement service. The study reported that 35% of online retail purchases in the U.K. happened at work.а The studyтАЩs data was based on a five month average ending in May 2009. а Online Shoppers Browsing at Home, Buying at Work In the U.K, about 29.1 million people aged 15 and over have visited an online retail site from home or work in May 2009. а This number represents about 79% of the total U.K. online population. а About 75% of the visits, time spent, and pages viewed in the online retail category were made from home locations, while the remaining 25% was occurring at work. а The study also found that those using work computers to go on retail websites were more likely to buy goods online compared to those using home computers. а While representing only 25% of total visits to the online retail category, workplace visitors accounted for 36% of online retail transactions and 35% of money spent at online retail sites, based on a five-month average ending May 2009. тАЬAlthough online shoppers visit retail sites about three times more frequently at home than they do at work, they only spend twice as much at home,тАЭ said Mike Read, SVP and managing director, comScore Europe. тАЬThat online shoppers are relatively more likely to make a purchase at work is not entirely surprising. In fact, we often see that people have very different browsing patterns between the two locations, having a tendency to be task-oriented and transaction-minded at work and more leisurely when browsing at home. By understanding such differences, online retailers can better optimize their online marketing and advertising strategies to reach consumers when they are closer to the point of purchase.тАЭ Read more here Posted by: suhujitha on 2009-07-24 17:20:27 Subscribe to the feed Direct Link to this post Next post: Offering support is the best medicine for a stressed worker 2012-02-07 09:29:21 Other posts tagged internet usage, online purchases, work computers: · [Workplaces should prepare for crush of online Olympic viewing: experts] Don't forget: there is a search box on every page! 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