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Employers, workers clash over social networks

Employers and employees disagree over whether their social networking should be monitored.

Deloitte’s 2009 Ethics and Workplace Suvey was released recently.  Results showed that 60% of business executives thought they have a right to know how workers profile themselves and their organizations on social networks.  

Executives favour the idea of monitoring employees’ social online networking to ensure that the content does not damage a company’s reputation.   On the other hand, employees disagree they state that it is none of their employer’s business, they do not need to know who they are Facebooking.  

Approximately 53% of employees responded that their social networking pages are not an employer’s concern.  About 63% of 18-34 year old respondents stated that employers have no business monitoring their online activity. The results are based on the responses of 2,008 employed adults and 500 business executives.

“With the explosive growth of online social networks, such as Facebook and Twitter, rapidly blurring the lines between professional and private lives, these virtual communities have increased the potential of reputational risk for many organizations and their brands,” says Sharon Allen, chairman of the board at Deloitte.

Other key findings from the survey:

• About 75% of employees believe that online social networks make it easier to damage a company’s reputation

• Approximately 17% of executives report they have programs in place to monitor and mitigate the possible reputational risks related to the use of social networks.

• Nearly half (49%) of employees indicate defined guidelines will not change their behaviour online.

• One-third of employees surveyed never consider what their boss or customers might think before posting material online.

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